Overcoming Difficulties

Thanks to its popularity and market potential, many artists want to jump into the K-Pop scene only to realize that the entry barrier is quite high. Maybe you yourself can relate to some of the problems following, so let me show you how you can help yourself get rid of those easily.

Problem 1: Do you sometimes feel like you don’t know where the front door is? Many very talented artists — like yourself — struggle to find their way into the K-pop industry. This is due to the long-prevailing fashion of major Korean record labels collecting new songs for their subsequent albums. Prominent record labels in Korea such as JYP, SM, and YG often collect songs from producers. Upon collection, Artists and Repertoires(A&Rs) contact a score of producers who have had experience working together, specifying requirements such as genre, tempo, mood, etc. Therefore, global artists who are not necessarily in the “circle” are often opted out and miss the chance to have their work considered.
The solution: Make connections in the industry. How? With K-Tune! With K-Tune you have the opportunity to connect with many Korean producers and artists that have established themselves in the K-Pop scene over the years. We call them K-Tune Masters and they are professional track makers, songwriters, and engineers who have lots of experience in producing songs and selling them to major performers, including EXO, TWICE, IZ*ONE, and GOT7. I bet you have heard of Sinsadong Tiger, who is one of the most successful producers in the industry, he could be one of your mentors if you decide to join K-Tune! 

Additionally, as a user of K-Tune, you can utilize the network of K-Tune founders and Masters, and also the partnership between K-Tune and some of the best record labels and entertainment in Korea to find your way in!

Problem 2: Another problem to solve is the language barrier since most producers aren’t able to use the Korean language. The lyrics of a song are said to be half of the work as it delivers the message and feelings to listeners. Many artists overseas find it extremely difficult, if not impossible, to write lyrics in Korean that can sell.
The solution: K-Tune provides all artists with the content and talent necessary to write a song that can sell in the K-Pop market. Users of K-Tune can easily find and purchase tracks in various genres and seek other artists offering top-line, lyrics, and engineering. So you do not have to worry about writing lyrics in Korean all by yourself! You’re not alone in this jungle. 

Problem 3: Another one of the main problems non-Korean artists have to face is the lack of credit. You do your best, work days or even weeks on this track, give it to another person and poof you lose all your credit and recognition. In the music industry, royalty distribution has always been an issue of concern and controversy. Many producers worldwide cannot monitor and collect royalties as thoroughly as those who reside in Korea. In many cases, a considerable number of producers are under-compensated as some of the airing and streaming counts are often omitted.
The solution: K-Tune makes sure that there is a fair and transparent Royalty Distribution for producers all around the globe. The K-Tune copyright monitoring system powered by blockchain technology enables real-time, comprehensive tracking of all activities engaged on the platform. This feature eradicates possible disputes between artists and distributes royalties easily and fairly.

Problem 4: Non-Korean artists, due to physical distance, face difficulties in the process of producing a song. Making a song suitable for a specific performer is not a work that can be done overnight. Constant discussion and modification throughout the production are a necessity. And once the work is complete, there needs to be a post-production process including recording, mixing, and engineering. How can you do all of that with not being able to meet at the same place?
The solution: Well, you can! All collaborative works can be done remotely using K-Tune Virtual Studio or through an in-person meeting which allows you to work with other artists regarding the distance or time difference! 
 

BONUS
Problem 5: One more problem that new artists have to face is that they are in constant financial constraints as “selling a song” is almost impossible without the relevant network. So how can you monetize your talents?
The solution: K-Tune creates a market for artists where they can sell their content to other members. You can determine any price you like for your content and services. All buying and selling transactions are made through K-Tune’s own blockchain-based Token — the KTT.