2019-11-19

The ICO of K-Tune is progressing uninterrupted

 

More record numbers for the ICO (Initial Coin Offering) of K-Tune, a project that brings together the world of music and that of the blockchain by allowing the monetisation of new songs, created by both musicians and producers.

In this respect, blockchain technology protects copyright and will provide musicians with the opportunity to monetise their works, without going through record labels and other intermediaries that, in the traditional world, take a high percentage of revenues.

Being a Korean project, the musical genre most promoted by the platform is K-Pop, but in reality K-Tune is open to all types of music.

As is known, the ICO was launched on Eidoo’s platform, Eidoo Crowd, and thanks to it K-Tune has now collected 12020 Ethereum (ETH), including off-chain investment equivalent to more than 2 million dollars, thus surpassing the soft cap.

The ICO will run until November 30th and is already at 28% of the collection.

It’s definitely a great result given the rather bearish period of the market and the fact that the ICO of K-Tune was launched only two weeks ago.

The project involves the creation of a platform that allows uploading or downloading new songs. The target are artists who need to promote a song or a record.

K-Tune will also launch a sort of e-commerce within the platform for purchasing artists’ merchandise.

Worth noting is that everything will make use of the K-Tune token, KTT, which will be the currency of the platform for payments or the purchase of goods and services, hence a pure utility token.

At the end of the ICO, KTT will be listed on several exchanges, although it is not yet possible to reveal their names. As for the platform, the development is almost complete at 90%.

Currently the K-tune platform is in beta version, but it is already possible to register using email and password.

 

By Alfredo de Candia - 13 Nov 2019  

 

https://en.cryptonomist.ch/2019/11/13/ico-of-k-tune/ 

2019-11-19

How the blockchain influences the music industry

 

The blockchain we hear so much about today is revolutionising every sector, from finance to the so-called supply chain, including the music industry.

One of the platforms we will often hear about is the Swiss-Korean K-Tune, which connects musicians and producers for the creation of new music tracks.

 

The platform is open to all genres of music, albeit with a special focus on the K-Pop genre, very popular in South Korea, from where the company originates.

In this respect, the blockchain protects copyright and will give musicians the opportunity to monetise their works, without having to go through record labels and other intermediaries that, in the traditional world, take a high percentage of revenues.

Currently, K-Tune is in beta version, but it is already possible to register using email and password.

How to buy music on the blockchain

The homepage, called Arena, allows users to buy audio files through the virtual currency of K-Tune (KTT): the website already shows various tracks available, as shown in the following image:

How to sell music on the blockchain

If, on the other hand, I am a musician and I want to use K-tune to apply for some offer, I have to use the Camp section, where it is possible to view the various proposals and earn KTT tokens.

 

By TCA PR November 18, 2019 

https://thecurrencyanalytics.com/8331/how-the-blockchain-influences-the-music-industry/ 

2019-11-07

How Music Goes on the Ethereum Blockchain with the ICO of K-Tune

 

he K-Tune project is a solution that allows musicians from all around the world to form communities and actively collaborate to create new songs. It also provides a platform for aspiring artists to become music producers. 

Currently the project is raising money through an ICO on the Swiss platform Eidoo Crowd. The funding is 30% complete and it received a high score on websites such as ICOholder.com.

How K-Tune works

K-Tune offers a variety of useful tools that can simplify the process of music-making, including an open market (K-Tune Arena) and an online song camp (K-Tune Camp). In addition, K-Masters, a team of established K-Pop producers, are available to assist, advise and interact with the users.  

The platform is global, dedicated to all music producers in the world, but with a particular focus on K-Pop, the dominant music genre in South Korea, where the project was born.

The idea is to bring together musical talents and produce music, also thanks to the so-called K-Tune Masters, which are actual producers and former professionals affiliated with K-Tune who will assist users in their music production process. 

Platform users will be able to share their work with the masters and ask for advice or collaboration on the music, lyrics, choirs, mixing, etc…

The platform will also have a marketplace where all users can sell their works: it will be called K-Arena and will allow selling not only songs but also individual tracks, such as melodies, arrangements, lyrics and so on. 

When purchasing content from another user, users will be able to utilise it as they wish to complete their own pieces. In addition, users will be free to set their own prices and control license fees. 

The KTT token

The token – recognised as a utility from the Swiss Authority FINMA – is called KTT, which will be used as a means of payment to use the K-Tune services. Users will be able to buy KTT directly on the platform or through exchanges.

In November, in fact, when the ICO will be over, the KTT token will be listed on various exchanges, starting from a very famous one.

The initiative is designed for all artists who wish to use their talents to produce content and trade it with other artists, with the objective of bringing their work to the market and earning money, especially in the growing K-Pop market. 

Among the masters, there are professional trackmakers, songwriters and sound engineers who have considerable experience in the production of K-Pop songs, including EXO, TWICE, IZ*ONE, GOT7 and Beast. 

K-tune to solve the copyright issues

The platform also provides a fair and transparent distribution of royalties, something that today is hardly guaranteed in the industry. K-Tune’s copyright monitoring system is based on blockchain technology and allows full real-time monitoring of all activities on the platform. This feature also eliminates possible disputes between artists and distributes copyrights in a fair and simple way

https://www.ccn.com/how-music-goes-on-the-ethereum-blockchain-with-the-ico-of-k-tune/

2019-11-01

Assodigitale Notizie > Criptovalute > ICO - Initial Coin Offering > K-Tune la musica va su blockchain

K-Tune la musica va su blockchain

L’initial coin offering del progetto di musica su blockchain è partita il 30 ottobre

Siamo agli sgoccioli per l’inizio della ICO del progetto K-Tune, piattaforma blockchain per musicisti.

La data della ICO (Initial Coin Offering) è iniziata il 30 di ottobre.

Il progetto di K-Tune si pone come soluzione sia per creare una community di musicisti al fine di creare collaborazioni per la realizzazione di nuovi brani, sia come piattaforma per diventare un produttore musicale; K-Tune inoltre offre diversi strumenti molto utili che possono semplificare la vita ad un artista, come ad esempio i cosiddetti K-Tune Masters, Arena e Camp.

La piattaforma sarà globale, dedicata a tutti i produttori musicali del mondo, ma con un focus particolare sul K-Pop, il genere musicale dominante in Corea del Sud.

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Lo scopo infatti è quello di riunire talenti musicali per produrre musica, grazie anche ai cosiddetti K-Tune Masters, ovvero produttori attuali ed ex professionisti affiliati a K-Tune che avranno il ruolo di fornire assistenza agli utenti nel loro processo di produzione musicale.

Gli utenti della piattaforma infatti potranno condividere il loro lavoro con i Master per chiedere consigli o collaborazioni in merito a musica, testi, cori, mixaggio, eccetera.

La piattaforma disporrà anche di un mercato aperto in cui tutti gli utenti potranno mettere in vendita i propri lavori: si chiamerà K-Arena e consentirà di mettere in vendita non solo pezzi, ma anche singole tracce, come le melodie, gli arrangiamenti, i testi e così via.

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Una volta acquistati contenuti da un altro utente, gli utenti potranno utilizzarli liberamente per completare i propri pezzi. Inoltre, gli utenti saranno liberi di impostare i propri prezzi e controllare i diritti di licenza.

Oltre a K-Arena ci sarà anche K-Camp, ovvero una sezione in cui gli utenti possono cercare partner con cui collaborare, e con i quali condividere gli eventuali introiti derivanti dalle vendite dei brani realizzati insieme.

Nel whitepaper si legge che K-Tune vuole diventare una piattaforma in cui musicisti professionisti e dilettanti possano incontrarsi e riunirsi per scrivere e produrre canzoni popolari da mettere sul mercato.

Il token utilizzato all’interno della piattaforma sarà KTT, che verrà utilizzato come mezzo di pagamento per utilizzare i servizi di K-Tune.

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Gli utenti potranno acquistare KTT direttamente all’interno della piattaforma, o tramite exchange.

Commenta l’articolo collegandoti ai nostri social: PAGINA FACEBOOK – FEED TWITTER –  CANALE YOUTUBE, oltre a quelli del nostro Direttore Editoriale Michele Ficara Manganelli che trovi su FACEBOOK e su TWITTER. Per ricevere gli sconti speciali su Conferenze e su Prodotti riservati agli iscritti registrati alla Newsletter.

31 Ottobre 2019

https://assodigitale.it/criptovalute/ico/k-tune-la-musica-va-su-blockchain/

 

2019-11-01

Le Fonti International: una puntata dedicata alla musica blockchain

 

Come ogni giovedì, anche oggi va in diretta alle ore 19.15 Le Fonti International, format del canale online Le Fonti.tv in lingua inglese. La puntata di questa sera vedrà come ospite Sean Jong, COO e CMO di K-Tune, attuale ICO in corso su Eidoo Crowd. La ICO è stata lanciata ieri e in poche ore ha già raccolto oltre mezzo milione di dollari (3,320 ETH), raggiungendo il 26% di funding. 

L’hard cap totale è di 12,750 ETH: Ethereum, infatti, è la sola crypto che si può usare per inviare fondi al progetto; si ha tempo fino al 30 novembre 2019 per partecipare alla raccolta.

Attualmente la ICO di K-Tune ha un voto di 4.2 su ICO Holder ed è segnalata tra i migliori progetti del momento anche su ICO Bench.

Si tratta di un progetto che prevede lo sviluppo di una piattaforma musicale dove i musicisti e i produttori possono creare nuovi brani musicali avendo pieno controllo dei copyright. In futuro verrà anche implementato un ecommerce per comprare e vendere oggetti musicali.

Il progetto ha infatti un utility token, KTT, con cui verranno gestite tutte le transazioni della piattaforma. Il token è un ERC20, quindi basato su Ethereum. Gli utenti possono usare il token, tra le tante cose, anche per offrire e ricevere ricompense per i contenuti musicali pubblicati.

Inizialmente la piattaforma sarà incentrata sul genere musicale K-Pop, molto forte in Sud Corea, Paese di origine del progetto, ma in realtà l’uso è aperto ai musicisti di tutti i generi musicali.

Per commentare la puntata e mandare messaggi agli ospiti in studio si può utilizzare whatsapp al numero +39 393 82 79 197.

By Ilaria Stirpe - 31 Ott 2019 

https://cryptonomist.ch/2019/10/31/le-fonti-international-musica-blockchain/  

2019-11-01

Le ICO in Svizzera vanno ancora forte

Sappiamo tutti che ormai il rally della ICO (Initial Coin Offering) ha avuto il suo picco nel dicembre 2017 e adesso, invece, stanno a poco alla volta diminuendo, sostituite in alcuni casi dalle recenti IEO (Initial Exchange Offering) o dalle STO.

Ma sarà davvero così? Possibile che l’hype si sia infranto e che in questi anni non ci siano stati progetti che abbiano adottato con successo questo strumento di raccolta fondi?

Un esempio degli ultimi giorni è K-Tune, lanciata su Eidoo, che in pochi minuti ha raccolto già il 25% del proprio goal.

Annunciata pochi giorni fa e aperta proprio oggi, la ICO ha già guadagnato oltre mezzo milione di dollari.

Le ICO nel mondo

In generale, comunque, il numero di progetti si è ridotto e si tratta di un riduzione evidente dei progetti lanciati, che sono 3 volte inferiori rispetto ad un anno fa.

 

Se ci spostiamo a vedere i Paesi per numero di ICO lanciate, possiamo notare una netta supremazia americana; segue Singapore con 577 ICO ed al terzo posto l’Inghilterra con poco meno di 500 ICO.

 

Per quanto concerne le piattaforme utilizzate dalle ICO, vediamo che il 90% si è affidato alla piattaforma di Ethereum (ETH) che, con i suoi 4882 progetti, è quella che sbaraglia la concorrenza; Waves segue al secondo posto e Stellar al terzo posto.

 

Se parliamo in termini economici, vediamo che in questo settore bisogna ragionare con cifre a 9 zeri dato che solo in America si sono superati i $ 7 miliardi.

 

La Svizzera si piazza in classifica al 4° posto con poco meno di $ 2 miliardi raccolti con le ICO. Ed è quindi doveroso ricordare che proprio in Svizzera troviamo proprio la piattaforma di Eidoo, nello specifico Eidoo crowd, che permette di lanciare una ICO in completa semplicità, tramite app, rendendo il processo facile. Non a caso l’ultimo progetto, K-Tune, con la sua ICO iniziata oggi, ha già raccolto oltre 3000 ETH.

 

By Alfredo de Candia - 30 Ott 2019  

https://cryptonomist.ch/2019/10/30/ico-in-svizzera/

2019-10-30

The ICO (Initial Coin Offering) of the K-Tune project, a blockchain platform for musicians, is about to begin on October 30th.

The K-Tune project is a solution that allows musicians from all corners of the world to form communities and actively collaborate to create new songs. It also provides a platform for aspiring artists to become music producers. K-Tune offers a variety of useful tools that can simplify the process of music-making, including an open market (K-Tune Arena) and an online song camp (K-Tune Camp). In addition, K-Masters, a team of established K-Pop producers, are available to assist, advise and interact with the users.  

An airdrop campaign of 1 million KTT (K-Tune Token) began a few weeks ago, in order to promote the diffusion of these tokens, a process easily achievable through the Eidoo platform where these tokens can then be managed in complete freedom. 

Through the airdrop, eligible participants can obtain up to 500 KTT.

As mentioned, the ICO will start in less than a week and will use the Eidoo platform here.

Moreover, in order to guarantee maximum transparency, all the various wallet addresses used by the team for marketing and other expenses are available on the K-tune website. It is also possible to check the related supply – currently 8.5 billion KTT – which will gradually be burned. Consequently, this system will create scarcity for the token which could lead to a price increase in the long term.

By Alfredo de Candia - 28 Oct 2019

https://en.cryptonomist.ch/2019/10/28/k-tune-countdown-ico-has-begun/

2019-10-30

K-Tune: The initial coin offering to start on October 30th

2019-10-04

To celebrate the launch of the ICO on Eidoo, K-tune has decided to run an airdrop of 1 million tokens.  

2019-09-26

K-tune is a blockchain-based platform for music creators. 

It was born in South Korea with a particular focus on the local K-pop market, but it is open to any music genre and to artists and creatives from all over the world. 

K-pop is currently one of the fastest-growing markets out there. Born in the 1990s as a modern evolution of Korean folk music, it has been particularly successful since the 2000s, thanks to fusion with Western music genres such as hip hop, R&B, reggae, dance, rock, folk, jazz and others, distancing itself from the country’s traditional music. 

One of the peculiarities of the K-pop music scene is that of the so-called idols, i.e. artists who are able to gather around themselves a wide base of fans with whom they maintain continuous relations through concerts, meetings and via social networks. 

The success of K-pop has become global over the years, particularly in East Asia and Southeast Asia, but also in Bangladesh, India, Latin America, North Africa, South Africa and the West. 

The most famous case in the world is certainly that of PSY, whose hit song “Gangnam Style” in 2012 was the most-watched video in the history of YouTube, becoming the first to reach one billion views. To date, the video has almost three and a half billion views, although it lost the record in 2017. 

More recently, a K-pop boy group, BTS, has taken the world by storm with a relay of mega hit songs including “DNA,” “Fake Love,” “Idol” and “Boy with Luv (feat. Halsey),” reaching No.1 in over 73 countries (iTunes) and winning the Top Social Artist Award for three consecutive years at the Billboard Music Awards.  

For some time now, the new trend in pop music has been the collaboration between artists, and the K-tune platform aims at facilitating the interaction between artists who are very distant from each other, through a system based on the sharing of copyright. 

As a matter of fact, finding professional collaborators using traditional methods is extremely difficult and limited, whereas using a collaborative platform like K-tune makes it very simple. Moreover, the method for copyright sharing eliminates many of the common risks arising from possible plagiarism or unfair revenue sharing. 

K-tune is a platform designed for industry professionals, but it is actually open to everyone, even amateur musicians. 

The goal is to become a real virtual meeting place on a global level for all those who create music, regardless of the genre or the successes already achieved. 

For this purpose, a fundraising campaign is underway that aims to raise $15 million through an ICO that will be launched shortly on Eidoo. 

 Marco Cavicchioli - 20 Sep 2019 

https://en.cryptonomist.ch/2019/09/20/k-tune-blockchain-platform-music/ 

2019-09-19

Blockchain is Reshaping the Music Industry

 

The music industry could benefit hugely from the advent of blockchain. The technology could improve royalty distribution, prove creators’ rights, improve delivery and access, and reduce costs.

Like many sectors, the music industry is seeing the first applications of blockchain to its administrative and sharing processes. For musicians and their audiences, this could translate to better creation and enjoyment, and procedures which more fairly reward artists for their efforts.

Creator’s Rights

Digitalization has already delivered new opportunities for music production and sharing over recent decades. Artists from all over the world can work together on a single track and today, there are often as many as ten or more contributors to the creation of a single tune.

But, how is the work of each contributor recognized and recorded effectively? Along with issues of rights and intellectual property, there is also an issue of middle operator costs.

Agents and record companies have often taken a disproportionate cut of the revenue. Today too, music platforms and distributors take a significant percentage of artists profits.

READ: Blockchain Apps Being Released to Protect Artists’ Rights

Better Music and Royalties Distribution

The secure, immutable, and trustless nature of blockchain technology could make attributing work to musicians and artists more accurate and effective. And, blockchain technology opens up new avenues of sharing and distributing music to listeners which could better record its patronage and distribute resulting revenues.  Musicoin, for example, is a blockchain platform where users “pay to play” but can also build their own music distribution network for rewards.

New blockchain platforms could more effectively reward both musicians and music fans, cutting out some of the monopoly held by traditional high-cut middle operators. Inmusik is another new platform where music fans can invest in a track or an artist that they believe will be popular, earning monthly pay-outs based on any subsequent success.

Immutable Contracts

Furthermore, blockchain’s smart contracts are arguably more difficult to tamper with or falsify than any other type of record. This makes them an increasingly popular choice for recording legal agreements and contracts.

As a blockchain’s distributed ledger can be transparently shared in real-time with permissioned participants, it’s far easier to monitor these contracts. In addition, one can follow what happens to music that is hosted on a blockchain platform.

Artists can more clearly evidence any claims in a dispute. This clarity could help to overcome the challenge that in 2017, only 12% of the total revenue from the music industry went to musicians themselves.

It could also mean that artists and any of their collaborators are rewarded faster. UjoMusic is just one blockchain startup planning a decentralized database of rights ownership.

Preventing Piracy

Not only can putting music and its rights on a blockchain to avoid disputes between artists and agents, but it can also help prevent music piracy. That’s due to blockchain being secure against hackers who wish to act illicitly.

Decentralization and Community Control

And, as with financial transactions on a blockchain, when applied to music too, the technology has no geographical borders, increasing access to content. A blockchain’s distributed ledger means the information it holds can be hosted on computers around the world. This decentralization can mean less censorship or regulatory restriction and greater community control. Of course, decentralization still holds the ongoing challenge of how bad actors and content are managed.

Opportunities for Musicians, Fans and Investors

K-Tune, building on Korea’s K-Pop phenomenon, is building a blockchain platform where artists around the globe, new or already established, can collaborate and have their work attributed. Musicians can sell their skills or find help with their creations.

Budding musicians can also use the platform to sell their collaborations to major record labels with the help of experts and the security of a blockchain record. The K-Tune platform uses an ERC-20 token, KTT, for all transactions and rewards.

Another such platform for collaboration in creating music is Aballoon who are also working to securitize music royalties, creating music backed securities for open trading.

Blockchain could improve the production, administrative, and delivery systems of the music industry. So, what will this mean for another sector that is part of our daily lives? Blockchain could enable better-paid artists, give us more diverse music, better entertainment, and the offshoot economic and social benefits.

 

Melanie Kramer    

  https://theblockchainland.com/2019/09/06/blockchain-reshaping-music-industry/ 

2019-09-11

The ICO of K-Tune, a collaborative platform for musicians and producers, will be launched soon on Eidoo.

The platform will be global, dedicated to all music producers in the world, but with a particular focus on K-Pop, the dominant music genre in South Korea. 

K-Tune will allow musicians and producers from all over the world to collaborate and express themselves without restriction, allowing anyone to become a K-Pop producer, for example. 

The idea is to bring together musical talents and produce music, also thanks to the so-called K-Tune Masters, which are actual producers and former professionals affiliated with K-Tune who will assist users in their music production process. 

Platform users will be able to share their work with the Masters and ask for advice or collaboration on the music, lyrics, choirs, mixing, etc. 

The platform will also have an open market where all users can sell their works: it will be called K-Arena and will allow selling not only songs but also individual tracks, such as melodies, arrangements, lyrics and so on. 

When purchasing content from another user, users will be able to utilise it as they wish to complete their own pieces. In addition, users will be free to set their own prices and control license fees. 

In addition to K-Arena, there will also be K-Camp, which is a section where users can search for partners to collaborate with, and with whom to share any income from the sale of songs made together. 

The whitepaper mentions that K-Tune wants to become a platform where professional and amateur musicians can meet and work together to write and produce popular songs for the market. 

The token used within the platform will be KTT, which will be used as a means of payment to use the K-Tune services. Users will be able to buy KTT directly on the platform, or through exchanges. 

The initiative is designed for all artists who wish to use their talents to produce content and trade it with other artists, with the objective of bringing their work to the market and earning money, especially in the growing K-Pop market. 

Among the Masters, there are professional trackmakers, songwriters and sound engineers who have considerable experience in the production of K-Pop songs, including EXO, TWICE, IZ*ONE, GOT7 and Beast. 

The platform also provides a fair and transparent distribution of royalties, something that today is hardly guaranteed in the industry. K-Tune’s copyright monitoring system is based on blockchain technology and allows full real-time monitoring of all activities on the platform. This feature also eliminates possible disputes between artists and distributes copyrights in a fair and simple way. 

The roadmap foresees the launch of an ICO but the date hasn’t been revealed yet. However, the platform will already be launched in August 2019, before the ICO, in order to achieve greater market penetration. 

In November the KTT token should be listed on various exchanges, while in February of next year the first K-Tune test for the X-Pop should be launched in Ho Chi Minh, thanks to a collaboration with KCI Group. 

https://en.cryptonomist.ch/2019/08/21/k-tune-music-blockchain/

2019-08-29

Exclusive: How is Blockchain Disrupting the Music Industry Globally?

With the widespread of blockchain technology used in different industries in the past decade, Sean Jong from K-Tune in Korea explains how blockchain can address the current pain points in the traditional music industry. He also explains the role of blockchain in royalty distribution and copyright infringement! 

What are the pain points in the music industry and how can blockchain be used to solve them?

There is a range of areas that blockchain technology can help improve the music industry. For instance, reducing transactional costs in the conventional and traditional music industry would be a major improvement. In the traditional methods, if you want to make music, you have to meet professionals from the industry and settle on the royalty shares. For instance, if I were more involved in the development of music then I would claim for 80% of the shares while the other party gets 20%. In the process of doing this involves a lot of intermediaries such as copyright agencies or even lawyers.

Thanks to the nature of blockchain technology, it would be very difficult or virtually impossible to infringe or manipulate data; therefore you will not need to use intermediaries as you can settle and write the division of shares and consensus with other parties on the blockchain.

What is royalty distribution and why is it important?

There are two phases, the first phase of royalty distribution is when they're making music together, they have to reach a consensus of the division of shares. In the music industry, it is hard to pinpoint, you know, who's your, what's your job, and what's mine. Roles in the music industry are quite arbitrary and hard to pinpoint from the royalty shares perspective. In short, the first stage is to make a consensus between artists.

The second phase is when the music is being sold and release that how to collect the royalties, from streaming companies such as iTunes, Spotify, Pandora or Melon in Korea. Blockchain technology has not been yet adopted around the second phase. A solution has not be found for the second phase but we can take care of at least the first phase of royalty sharing because between artists they must come to a conclusion or a consensus of who owns how many shares. Once they have reached a consensus, conventionally, they have to go to an authority or intermediary and report it. With the use of blockchain technology, artists involved will be able to come to a consensus and write it on the blockchain, and that’s the K-Tune solution.

How are you encouraging more artists to use K-Tune and how has it been adopted in Korea and across the world?

In Korea, it is at a very nascent stage and not many people know about blockchain technology nor do they understand it. Since I am representing K-Tune, I believe it can be one of the pioneers who can spearhead the market awareness and public education of what blockchain is and how blockchain can disrupt the creative industry. I believe the awareness and the level of understanding will keep growing, we have just started our first step, not only in Korea, but also worldwide.

By Matthew Lam   Jul 25, 2019

https://blockchain.news/Post?id=Exclusive-How-is-Blockchain-Disrupting-the-Music-Industry-Globally-

 

2019-08-29

How Blockchain Is About To Change The Music Industry

We hear music every day, we dance to it and sing along with it. Music moves us and even defines our mood and the ambiance of the space around us. But do we know how it is made? Writing music was indeed literally writing music notes on a manuscript, but this practice is now long outdated with modern technological advancements which have made musical endeavors accessible to more people. Today, all you need is a laptop and the relevant software.

 

The shift in music-making from analogue to digital has changed the music scene significantly in a permanent manner. With increased accessibility to music-making thanks to the digitalization of music production, competition is fierce with more players in the market due to the lower threshold. Thousands of songs are released daily with more and more musicians seeking to make it big in the pop scene. In this competitive environment, a trend has emerged in the music industry for survival and a greater chance at success: collaboration, with not just one, but up to a dozen artists.

Hit songs such as “Despacito” by Fonsi, “thank u, next” by Ariana Grande and “Boy With Luv” by BTS were written by at least five to almost a dozen writers at most. These writers each specialize in a certain part of music-making – creating the track, writing the lyrics, adding the top line or melody, and engineering. The fierce competition has led to this division for specialization in the music production market, and writers hone their respective skills and talent to increase competitiveness.

However, collaboration has its own problems and limitations, too. Writers and artists rarely collaborate outside their tight circle – resulting in the ‘cartelization’ of the industry – which means that amateurs barely get a chance to have their work heard. Even if they do get a break and sell a song, the royalty distribution is grossly unfair. Aspiring songwriters and producers continue to moonlight as waitresses or valets. Without the right network or a brilliant chance of fate, they cannot expect to benefit greatly from their musical talent.

 

K-Tune, a company founded by a financial specialist, a serial entrepreneur and a renowned K-pop producer, has created a platform of the same name designed to overcome the prevailing issues in the music-making industry. And the key solution is blockchain technology.

 As the name indicates, they focus on K-pop music production, and how artists from all over the world can contribute to this musical and cultural phenomenon that has previously taken the form of Big Bang, PSY and, now, of course, BTS. On K-Tune, users can find partners to work with, open projects and purchase components of a song – track, melody, lyrics, vocals and so on – that best complement theirs. It offers amateurs a chance to work with professionals, and established writers, with fresh talent and sound. The synergy is augmented by a team of popular 

K-pop producers and writers called ‘Masters’ who offer guidance and help throughout the music production process from engineering to sales. They are also available for collaborations themselves for higher quality projects. These K-Tune affiliated ‘Masters’ have experience producing songs and selling them to major K-pop performers including EXO, TWICE, IZ*ONE, GOT7, and Beast.

“K-pop has moved beyond Korea and an increasing number of global musicians want to get involved,” says Dawn, music producer and co-founder of K-Tune. “But it is not easy for non-Koreans to overcome the language barrier and geographical difficulties that entail collaboration with multiple parties.” He explains that K-Tune breaks such barriers and ensures fair profit-sharing. “Anyone with talent can team up with another talent, sell their work to a major record label and get their fair share of the profit through our platform.”

Providing a virtual ubiquitous studio, blockchain-dependent examples like K-Tune expands opportunities for collaboration outside the boundaries of existing networks within the industry and highlights the importance of seeking talent rather than name value.

Ilker Koksal Contributor

https://www.forbes.com/sites/ilkerkoksal/2019/08/19/how-blockchain-is-about-to-change-the-music-industry/#5eb1bda2baa2

• 

  SISTAR

  Shake it

• 

  Apink

  Mr. Chu

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  MOMOLAND

  Bboom Bboom

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  EXID

  Up and Down

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  AILEE

  U&I

• 

  HYUNA

  BeBe

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  BEAST

  Shock

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  SUZY

  Holiday

• 

  PRODUCE48

  I am

• 

  IZONE

  Really Like You

• 

  GOT7

  Love Loop

• 

  ASTRO

  1 in a million

• 

  AILEE

  Mind Your Own Business

• 

  TURBO

  Again

• 

  San E

  A Midsummer Night's Sweetness

• 

  MAMAMOO

  Everyday

• 

  TWICE

  Knock Knock

• 

  Baek A-yeon

  Shoudn't have...

• 

  EXO

  Heaven

• 

  WANNA ONE

  Burn It Up

• 

  TWICE

  You in My Heart

• 

  Gfriend

  Me Gustas Tu

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