YouTube for musicians, YouTube as search engine

How good is YouTube for musicians?

YouTube is undoubtedly a powerful platform for musicians. YouTube videos get a billion views daily. Being the most popular video website in 91 countries and within people from 18 to 34 years old, it seems to be an excellent place for musicians to upload their music.


YouTube is not only a hub of videos that you can watch and share with your friends. These days it is more than that. Over recent years YouTube became a top video search engine, an advertising platform, and a social network. As a musician, you can make good use of all three, and here is how.


YouTube as a search engine.


Youtube usually is the first place that comes in mind if someone suggests searching for music. That makes it a potent search tool. YouTube search algorithm is getting smarter every day to ensure users find what they are looking for.

As an artist, you can use it in your favor if you invest some time in learning how the YouTube optimization works and how to make your content stand out according to YouTube rules. Once you complete this quest, your videos will get the views they deserve to get.

Let’s say you have your music ready for the world to hear it. Simply uploading it to YouTube will not bring any visible results anymore, as it is highly competitive. Make sure you have a catchy title, use correct keywords, thumbnail, call to actions and links, and get everything else in order.


YouTube as a powerful advertising tool.


Even though the Internet is full of advertising opportunities, YouTube seems to be the right place to start. In fact, 95% of the most-watched videos on YouTube in recent years were music videos. Being a part of a music-oriented platform will allow you to advertise to people who are already interested in music in general. Just this fact alone simplifies targeting and the entire youtube music video ad setting process. Many musicians widely use this tool. Check your favorites musicians on YouTube for some inspiration for what to post.

You probably think that YouTube ad spaces belong to brands advertising only, but that is not necessarily true. You can promote your new music video, video backstage, video teaser, or live performance. There are no limitations as long as you know who you would want to advertise it to.


YouTube as a community-building tool.


YouTube is an excellent opportunity to build a closer relationship with subscribers. If you are serious about growing your fanbase, then you have a chance to keep your subscribers posted with the Community Tab. You can interact with your audience with text messages, images, videos, polls, and GIFs. Many musicians widely use this tool. You can always check your favorite artists on YouTube for some inspiration of what to post.


Blackpink youtube channel community tabs - K-Tune blog


Community Tab’s updates are also suitable for promoting your music and music videos for extra exposure, sneak peeks, and feedback about your music. It is also where you can use stories and premieres to drive more attention to your music.


YouTube is a robust platform for videos and music. People often choose it over other networks for discovering new music. That makes it a fantastic place for artists to share their works. Like many other well-developed spaces, it requires some extra learning about optimization and advertising. But we firmly believe if you invest time and effort, it can benefit your music a lot.


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Music marketing strategy. K-Tune blog.

Music marketing dos and don’ts and what to do when nothing works.

Your music deserves to be heard. But in the world where everyone tries hard to conquer music marketing, it might be quite a challenge. Well-promoted tracks usually get all the attention, which is why all other records can easily get lost. If you feel like that might be the case with your music, you need a clear plan and music marketing strategy. 


No music is the same, and most of the time, you will need to tailor your music marketing approach. To help you with this, we came up with the list of dos and don’ts. They will give you suggestions on where to start and how to execute your music marketing strategy the right way.

A little bit of theory first, though. Engaging with your audience is the core of marketing and applies to every industry, and music marketing is no different. Even though a lot of people listen to music, most likely, they are not your audience. Before you start promoting your song or album, you will need to do your homework and figure out who your potential listeners are and where to find them. Then, you will need to establish your online presence right where your audience is and then win them over with your ultimate music marketing plan.


DO social media music marketing.


Most likely, the first thing that comes to mind when you hear marketing is social networks. Science proved that nine out of ten social media users do music-related activities on their social media apps. That sounds like a good start.

But even though two billion people are using Facebook daily, it does not necessarily mean they are your audience, and that you have to pour all your music marketing expenses into Facebook. 

Different people like different things. That goes for music genres and various social networks. Research what social networks are the most applicable to your audience and focus your social media music marketing efforts there. This will help a lot not to overspend on promotion and connect with your audience faster.

You can also check what campaigns work for musicians that have a similar style to yours. Facebook Ad Library is an amazing tool for that. It can show you ads and posts that are promoted by your favorite musicians on Facebook and Instagram.

Facebook Ads Library as music marketing tool - K-Tune blog

Instagram and Facebook ad by The Doors as seen in Facebook Ads Library


DO Twitter research.


Social networks can be used not only for your updates. Most of them, including Twitter, are powerful search tools, where you can find everything, including publications that will readily feature your music.

Getting featured in a magazine or a newspaper can help you to get noticed. If you appear in a digital publication, you will also get links to your channel, and this is how people can access and listen to what you do. 

While many magazines charge quite a lot for an article, there is a tool you can use to get there for free. A lot of journalists post requests as a hashtag on Twitter. Check #journorequest to see if there are requests regarding music or subscribe to JournoRequests and get entertainment requests straight to your email. 


K-Tune, Music marketing and PR

Daily email newsletter from JournoRequests with a selection of Twitter requests about music and entertainment industries.



DO something about your website.


While a lot of social networks allow you to create a personalized page, having your website can significantly help you to get discovered by your audience and what is also important, by music professionals. 

Even though all you want to do is to grow your fanbase, there is always a chance to get discovered and push your music to the next level, for example, through collaboration. Your website doesn’t have to be complicated, but it should serve its purpose – display your music as well as give website visitors the chance to learn more about you.

It is also good to have at least one channel that you can fully control yourself and website is that channel – you control your data and see the insights. You can also modify the way your site looks, so if you want to sell your merch later on – you can quickly implement that. 


DO search engine optimization.


Search Engine Optimization is vital for music marketing and allows pages to stand out in the pool of similar content. The key to that is using relevant to your audience and your content keywords. Make sure you use them on your website and blog posts. They will help you to be searchable by your audience.

Pay attention to the descriptions and tags you use on YouTube as well. YouTube Optimization algorithms can contribute to the visibility of your videos when done right. 

Connect your other channels. Ideally, all the networks should work jointly for your listener to quickly jump from one channel to another.


DON’T be spammy.


Don’t send cold messages to people who you think will like your music. Instead of sharing your music, you will end up looking like spam. Most likely your messages will end up in requests or spam folder. With an increasing number of online scams, social media services update their algorithms regularly, and due to this, cold messages will not be useful as a music marketing tactic.


DON’T promote every post.


Social media keep pushing to post promotion and advertising, but it does not mean you should promote every update you post. Even though it doesn’t violate policies, it can do more harm than good. If you are boosting your ideal audience, you will end up showing all of your posts in front of the same people again and again. Instead of doing that, you can select the one visually appealing post and focus your music marketing strategy on that. 

Another good idea for your music marketing is to promote two different posts. Then you can compare the results you reach with each of them. This way, you will be able to analyze which content works best for your audience. 


DON’T treat all channels equally.


There is a chance that over time the same people will follow you on all of your social channels. If they end up seeing the same content everywhere, they most likely will unfollow you on one or more channels. Post content that people would expect on specific platforms: visuals on Instagram, news on Twitter, music insights on Reddit.


Music marketing is all about reaching people who would like your music. Even though it is a hard thing to do, you can achieve good results if you think like your listener. Think of where they are, what they like, and how they search for their music. Think of what they are reading and feature an article there. Make sure to focus on DOs, but don’t forget about DON’Ts as well!