Fanbase growth hacks. K-Tune blog.

How to grow fanbase from casual listeners to true fans.

Fanbase is something that every musician strives to achieve. It says a lot about success, recognition, and affirmation that you are doing the right thing. It is also a source of powerful support that goes a long way in establishing your image as an artist.

 

An excellent example of music fan loyalty is Justin Bieber’s fanbase that is the most devoted fan base in the world according to People Magazine. Being the most loyal fandom, his fans make sure his albums and music videos stay top trended on Twitter as soon as they got released.

It is undoubtedly great to have thousands of views on YouTube, but not everyone, who lands on your page, or clicks your YouTube video, automatically joins your fanbase. It takes several steps that come before that. We call it the music fan engagement cycle. Knowing the steps of this cycle will give you more ideas on how to get fans.

 

The music fan engagement cycle

 

Think of that as friendships. First, you meet someone and communicate with them. Then you see how much you have in common, and usually, that lays a foundation for friendship. After that, you go to school and parties together, i.e., you share the experience.

A similar thing happens to your fans when they are evolving from your one-time listener to a loyal supporter. They connect, they receive, they relate, and elevate.

 

Here is what you need to do to make that happen.

 

Reach

 

It all starts with a connection. You need to find the right place, time, and way to connect with your listeners. This is when you create a catchy music video, engaging ad, or appealing message on social media. The goal of this stage is to get attention.

When the goal is completed, the result would be either video view, ad click, or a bunch of likes under your posts.

An excellent example here is how Coldplay connected with their fans through Instagram Stories during the Coronovirus crisis.

 

 

“Woooow”

 

At this stage, you deliver your product to your customer (listener). Your product can be your music, performance, or any other content you want to share with your audience. This is when they listen, reflect, and relate to what they hear. This is the stage when your listeners usually decide to know you better, so they need to receive your message well and be wow-ed by it.

If the goal is reached, you will get YouTube subscribers, Instagram followers, new sign-ups for your email newsletter, or new follows on other platforms.

 

Do that one more time

 

At this stage, you need to make your listeners like you enough to repeat their actions. To do that, you need to continuously provide the content your listeners fell in love with in the first place. This stage is essential because of its memorizing effect.

The goal is to provide enough value so your content will get shared with the possibility to attract more attention from similar-minded people. If your listeners share content, it means they relate to your music. This means that they are one step away from the last phase of the fan cycle.

 

Elevate

 

This is the last stage that converts a listener to a true fan. It is the time when your musician-listener relationship reaches a new level. At this stage, you need to show your listeners appreciation. This is usually when free giveaways and contests happen. They allow listeners to get rewards for being loyal and tuned to what is happening in your music career.

For example, Machine Gun Kelly asked his fans to design a new logo and received over 3000 suggestions back.

 

Machine Gun Kelly Twitter logo contest - K-Tune blog
These four stages show how to get fans and lead to ultimate fan loyalty. Loyal fans purchase your music, tickets to your concerts, merchandise, and support you in many other ways. While it takes time to build a loyal fanbase, the result is worth waiting for. Make sure to keep this cycle in mind for your next music marketing strategy!

 

 

Music making fears of musicians - K-Tune blog

Music-making fears and how to fight them.

Having fears about your life is natural, having fears in music-making is no different. Fear keeps us alert of what might happen and helps us to prepare for that. The crazy part starts when it takes all our thoughts and keeps us awake at night. Once it gets there, it affects all aspects of your life, including the music-making process.

 

Of course, fighting fears is easier in theory than on practice, we know that. But here we are to face seven the most common music-making worries of every music producer anyways. If you a professional, you probably can confirm that you’ve been there, done that. If you are amateur and semi-professional, you most likely can relate to some problems listed below.

 

Fear 1: Not being good at what you are doing

 

To all our fellow perfectionists, being as good as -insert your all-time favorite artist’s name here- and being not good at all are two different things. Your favorite artist or music producer has years of music-making behind their shoulders. It is not about any unique superpowers that allow learning everything in one week, month, or even a year. It takes time and a lot of it. For example, it took Chief of K-Tune Masters, Sinsadong Tiger, 20 years of hard work to become one of the top South Korean producers. The point is, we all start somewhere. Enjoy the ride and learn on the way!

 

Fear 2: Investing more money in music-making than getting back

 

Investing your money in music making software, music production tools, and other creative tools is inevitable. We live in a digital world, and spending money on digital services is a new norm. Since the music is progressing in a digital direction too, it is only reasonable to invest in services. It enables your music growth and keeps it up to date.

“What if I will end up investing without getting anything in return?”

We can hear your fear talking in your head. 

The fear is reasonable. Imagine investing everything you have into music-making. You would expect it to be working but instead, it brings no revenue.

With the paid services, however, you will know precisely when you pay and how much you pay. That helps you plan your budget ahead and never subscribe to something you can’t afford. Also, at first, you don’t need that fancy software because everyone else is using it, you need the one that is working for you. Learn first and then upgrade.

 

Fear 3: Hitting plateau

 

Just like in workouts, there is a point in your music-making journey when you hit a plateau, and it seems like you can’t figure out where to go next, and how to grow further. It is usually the point when you create this one song that is “the one,” and no other song is keeping up to it. 

“I wrote that one song, and everything else couldn’t compare to it.”

And here you are, thinking that nothing else you produce will ever be as good as this song. But this is not true and is proved by many music producers out there. What you need to do is to find new ways of producing, for example, you can collaborate with others to bring new elements to your music. 

 

Fear 4: Investing a lot of time and effort and fail anyways

 

This fear somehow derives from the worries above and usually presents itself as a “total failure,” when you feel like whatever you do doesn’t bring the results you expected to see, but brings the feeling that you fail at everything at once. What happens is you are making high demands of yourself. Your (and no one else’s for that matter) music-making journey doesn’t have a fixed and definite timeframe, and it is not a trip from point A to point B either. While some things you can plan like graduating from your music-related major within four years, other accomplishments might take longer than that. Even though there is no way to control everything that might or might not happen, what you can do is to be ready for ups and downs, and not to be too hard on yourself.

 

Fear 5: Your music will get lost in millions of other tracks on the internet

 

Thousands of music files are being uploaded daily on YouTube, SoundCloud, Spotify, iTunes – you name it. Feeling like your track will go straight to nowhere, and no one will ever find it, is quite common. But what you can do is to focus on another side of the coin. The uploaded track will be in the open for everyone to see, which increases the chances to get discovered. It is also will be there forever unless you delete it manually and sooner or later will find its listener. You can also help and speed up this process by following music marketing tips, which can significantly increase your music visibility and contribute to your fanbase growth.

 

Fear 6: No one will ever like your music

 

First of all, you should be your number one fan and liking your music. Even though appreciation of others and connecting with your audience is an essential part, without loving your music first, you will end up thinking that no one will like your music either. Winning your listener’s love might take time, but if you are consistent with what you are doing and distributing your content where others can access it, you will find your listener. It is also worth mentioning that tastes differ and if one person doesn’t like your music doesn’t mean that others won’t either.

 

Fear 7: No one will ever take you seriously

 

Are you very excited about what’s next to come for you in your music-making journey but have this one friend or family member who thinks that you are wasting your time and should be doing something else instead? You are not alone in this. This negative influence often comes from people who do not value music the same way you do. While we can’t stop talking to everyone who is not sharing our life views, we can change the way it affects our lives. Just do your thing and make sure someone’s judgment is not the only feedback you get.

Different phases lead to different fears that sometimes are hard to fight. Feeling that you will never succeed is only human, but it doesn’t mean that it will happen. It doesn’t have to define your music. Just keep your goal in mind and it will help you overcome the difficulties. Channel your fears into creating everyone’s next favorite music!