Protect your music and data - K-Tune Blog

Cybersecurity: How to protect your music online.

Being a music producer is not an easy task. You have to focus on music, performing, marketing, and branding – and all of that simultaneously. While doing all of that, you naturally have no extra time to think about cybersecurity and how the lack of it can affect your music career.

 

But let’s say hackers found a way to access your professional social media account. Someone posted inappropriate content for everyone to see, or someone took control of your Spotify account together with your banking info that was linked to it. In the first case, you lose your credibility, while in the second one, you lose access to your account, music, and payments.

If you don’t want the first or the second scenario to happen, it is your duty as a music producer to acknowledge the importance of cybersecurity and spare some time to protect your music.

 

So what is cybersecurity?

 

Cybersecurity refers to protecting networks, systems, devices, programs, and data from digital attacks. Digital attacks can come in many forms and kinds, but most common ones are:

 

  • password cracking
  • credit card information phishing
  • spear-phishing emails asking access to crucial information
  • social media attacks
  • malware viruses

 

According to recent statistics, digital attacks happen every 39 seconds. This means every 39 seconds there is a chance that a hacker can harm your music producer’s reputation, bank account savings and earnings, damage your software, and compromise your music.

 

Sony Music Global and cybersecurity. SMG Twitter account got hacked.
                      Sony Music Global Twitter account got hacked and posted “RIP Britney Spears” (Source: Security Affairs).

 

While there a lot of smart technologies, thieves are smart too. That is why you also need to be smart about protecting yourself, your data, music, and brand.

 

1. Use complex passwords

Nearly every password is not strong enough. For example, most passwords are not unique and are used for more than one website. Almost every one of them contains personal information that is easy to guess. Most of them are also build with words and combinations that everyone uses in daily life.

What you can use instead is a password of at least six characters long, with numbers, symbols, upper and lowercase letters. Don’t use simple words, but instead create a new letter combination that has no meaning and has less chance to be the word other people can use in their speech.

 

2. Download up-to-date antivirus program

This is obvious, but in the world where 300,000 new malware is created daily, it is crucial to make sure your antivirus programs are up-to-date and running smoothly.

 

3. Beware of suspicious emails

Phishing emails will most likely end in spam folder anyways, but spear-fishing ones will not. These will look like they are partnership requests and collaboration opportunities but will be asking for more information than any partner would ever need or have suspicious links in the email body. Make sure to double-check how trustworthy the sender is before submitting files and clicking links.

What you can also do is to look for partners on platforms that are designed specifically for collaboration and networking.

 

4. Back up everything

Start to back up all the contents you create, whether it is work in progress or already released tracks. Even if hackers delete them in the digital attack process, you will still have the sources, so the damage won’t be as hard as it could be.

 

5. Choose reputable streaming services

Hackers choose to target streaming services more often than you think. According to research by Akamai Technologies, on average, per year, streaming services data gets breached over 30 billion times.

What you can do is to rather than just clicking “agree” on terms and conditions, cookie, and privacy policies; you can take time to read them and understand how these policies can help you if your data gets compromised.

 

6. Protect your name and your music

It would be best if you trademarked your artist name so no one else will be using the same one. It helps with the legal process after the music is stolen, whether due to cyber attack or piracy. This is especially helpful when someone released your music under a different name or is using your name to promote their music.

 

7. Use platforms with multi-factor authentication and identity verification.

Even though there is no perfect technology, these are the biggest hacker obstacles to this day. Multi-factor authentification is way harder to fool, and services encrypt identity verification data in a way that requires the most profound knowledge for decryption.

Such processes as KYC or Know Your Customer help verify users’ identity and are a bright example of AML – anti-money laundering that is one of the distinctive features of the blockchain.

 

Whether you are a new music producer or a professional with many years of experience under your belt, it is crucial to take cybersecurity seriously. Make sure your music, accounts, and payments are fraud-free so it won’t harm your career in the long run!

 

 

K-Pop as trend, genre and business model

K-pop: everything you need to know about it as a music producer

K-pop keeps storming music industry with its catchy songs and unique choreography. It keeps staying in the top world’s charts and attracts more and more fans to Korean pop music and culture.

 

Korean pop music, with its fresh sound and unusual music approach, can be a quite appealing genre for music producers. If you feel this way and want to know more about the k-pop industry and how you can contribute to it, you are in the right place!

 

The global recognition.

 

The world has been watching k-pop changing music scene for a while. It all had started way before such groups as BTS, and Blackpink. In 2009, Wonder Girls together with J.Y.Park made it to Billboard Hot 100 with the song Nobody. That was the first Korean song ever that entered the chart even though it was for quite a short period of time.

 

 

This is when the world first recognized k-pop and its sound, only soon to realize that there is more to it. In 2012 PSY stormed Billboard with the famous Gangnam Style, and every year after that, he kept coming back to Billboard’s top positions with his other tracks. These two songs were so different that it made everyone think what k-pop is and what defines it.

 

It is not only about pop.

 

Opinions on whether k-pop is a distinct genre vary. Some might say that it is a genre because there are certain similarities in the production process. The others would say that it is just a shortened name of Korean pop music in general.

One way or another, k-pop has been influenced by many other genres, especially by hip-hop, rap, and swing. This makes it safe to say that Korean pop is not really about only pop.

 


Momoland and electro swing vibe of their song “Bboom Bboom”

 

 

The business approach.

 

With so many songs going viral, there should be a robust business model behind the k-pop industry, you might think. That is right. K-pop is usually associated with three entertainment agencies: SM Entertainment – home for such groups as EXO, Red Velvet, and NCT; YG Entertainment is famous for BiG Bang, Blackpink, and 2NE1; and JYP that works with Twice, Stray Kids and GOT7. Often Big Hit Entertainment is added to that list as well because they are the ones who introduced BTS to the world.

One of the reasons why K-pop is successful is that artists join labels at an early age, so by the time they debut in the music world, they can be considered well-developed music professionals.

Another reason why k-pop is winning listeners over because it actively uses social media as the primary tool for their music promotion. K-pop artists are incredibly active on social media. They use it not only for personal updates but also for their regular engagement with their fans.

 

K-pop social media marketing strategy K-Tune blog

Blackpink show appreciation to their fans on Instagram.

 

 

Korean and international producers.

 

K-pop is about not only singers but also about people who are behind the scenes. No k-pop song was created by a single person. Each song is a hard work of multiple songwriters and producers. That is the secret that allows the music to be of a quality k-pop is famous for.

It is also worth breaking down the myth that k-pop is made by Korean producers only. For example, many songs of EXO, Red Velvet, BoA, NCT 127, SHINee were produced by hip-hop production team The Stereotypes. They have also worked with Bruno Mars, Chris Brown, Cardi B, and won three Grammy Awards.

The practice of working together with foreign producers aims to bring fresh sounds to k-pop. That is why most of the top-rated songs were created jointly with famous overseas producers like Teddy Riley and Warren G.

 

Even though it might look like all the producers’ spots are reserved for world-famous producers only, this is not entirely true. Many Korean agencies collaborate with less famous but no less talented professionals. So if you decide to join the world of k-pop music production, you certainly have an excellent chance to collaborate on everyone’s next favorite k-pop song.

 

 

YouTube for musicians, YouTube as search engine

How good is YouTube for musicians?

YouTube is undoubtedly a powerful platform for musicians. YouTube videos get a billion views daily. Being the most popular video website in 91 countries and within people from 18 to 34 years old, it seems to be an excellent place for musicians to upload their music.

 

YouTube is not only a hub of videos that you can watch and share with your friends. These days it is more than that. Over recent years YouTube became a top video search engine, an advertising platform, and a social network. As a musician, you can make good use of all three, and here is how.

 

YouTube as a search engine.

 

Youtube usually is the first place that comes in mind if someone suggests searching for music. That makes it a potent search tool. YouTube search algorithm is getting smarter every day to ensure users find what they are looking for.

As an artist, you can use it in your favor if you invest some time in learning how the YouTube optimization works and how to make your content stand out according to YouTube rules. Once you complete this quest, your videos will get the views they deserve to get.

Let’s say you have your music ready for the world to hear it. Simply uploading it to YouTube will not bring any visible results anymore, as it is highly competitive. Make sure you have a catchy title, use correct keywords, thumbnail, call to actions and links, and get everything else in order.

 

YouTube as a powerful advertising tool.

 

Even though the Internet is full of advertising opportunities, YouTube seems to be the right place to start. In fact, 95% of the most-watched videos on YouTube in recent years were music videos. Being a part of a music-oriented platform will allow you to advertise to people who are already interested in music in general. Just this fact alone simplifies targeting and the entire ad setting process. Many musicians widely use this tool. Check your favorites musicians on YouTube for some inspiration for what to post.

You probably think that YouTube ad spaces belong to brands advertising only, but that is not necessarily true. You can promote your new music video, video backstage, video teaser, or live performance. There are no limitations as long as you know who you would want to advertise it to.

 

YouTube as a community-building tool.

 

YouTube is an excellent opportunity to build a closer relationship with subscribers. If you are serious about growing your fanbase, then you have a chance to keep your subscribers posted with the Community Tab. You can interact with your audience with text messages, images, videos, polls, and GIFs. Many musicians widely use this tool. You can always check your favorite artists on YouTube for some inspiration of what to post.

 

Blackpink youtube channel community tabs - K-Tune blog

 

Community Tab’s updates are also suitable for promoting your music and music videos for extra exposure, sneak peeks, and feedback about your music. It is also where you can use stories and premieres to drive more attention to your music.

 

YouTube is a robust platform for videos and music. People often choose it over other networks for discovering new music. That makes it a fantastic place for artists to share their works. Like many other well-developed spaces, it requires some extra learning about optimization and advertising. But we firmly believe if you invest time and effort, it can benefit your music a lot.

 

Follow us on YouTube

 

 

Fanbase growth hacks. K-Tune blog.

How to grow fanbase from casual listeners to true fans.

Fanbase is something that every musician strives to achieve. It says a lot about success, recognition, and affirmation that you are doing the right thing. It is also a source of powerful support that goes a long way in establishing your image as an artist.

 

An excellent example of fan loyalty is Justin Bieber’s fanbase that is the most devoted fan base in the world according to People Magazine. Being the most loyal fandom, they make sure his albums and music videos stay top trended on Twitter as soon as they got released.

It is undoubtedly great to have thousands of views on YouTube, but not everyone, who lands on your page, or clicks your YouTube video, automatically joins your fanbase. It takes several steps that come before that. We call it the fan engagement cycle.

 

The fan engagement cycle

 

Think of that as friendships. First, you meet someone and communicate with them. Then you see how much you have in common, and usually, that lays a foundation for friendship. After that, you go to school and parties together, i.e., you share the experience.

A similar thing happens to your fans when they are evolving from your one-time listener to a loyal supporter. They connect, they receive, they relate, and elevate.

 

Here is what you need to do to make that happen.

 

Reach

 

It all starts with a connection. You need to find the right place, time, and way to connect with your listeners. This is when you create a catchy music video, engaging ad, or appealing message on social media. The goal of this stage is to get attention.

When the goal is completed, the result would be either video view, ad click, or a bunch of likes under your posts.

An excellent example here is how Coldplay connected with their fans through Instagram Stories during the Coronovirus crisis.

 

 

“Woooow”

 

At this stage, you deliver your product to your customer (listener). Your product can be your music, performance, or any other content you want to share with your audience. This is when they listen, reflect, and relate to what they hear. This is the stage when your listeners usually decide to know you better, so they need to receive your message well and be wow-ed by it.

If the goal is reached, you will get YouTube subscribers, Instagram followers, new sign-ups for your email newsletter, or new follows on other platforms.

 

Do that one more time

 

At this stage, you need to make your listeners like you enough to repeat their actions. To do that, you need to continuously provide the content your listeners fell in love with in the first place. This stage is essential because of its memorizing effect.

The goal is to provide enough value so your content will get shared with the possibility to attract more attention from similar-minded people. If your listeners share content, it means they relate to your music. This means that they are one step away from the last phase of the fan cycle.

 

Elevate

 

This is the last stage that converts a listener to a true fan. It is the time when your musician-listener relationship reaches a new level. At this stage, you need to show your listeners appreciation. This is usually when free giveaways and contests happen. They allow listeners to get rewards for being loyal and tuned to what is happening in your music career.

For example, Machine Gun Kelly asked his fans to design a new logo and received over 3000 suggestions back.

 

Machine Gun Kelly Twitter logo contest - K-Tune blog
These four stages lead to ultimate fan loyalty. Loyal fans purchase your music, tickets to your concerts, merchandise, and support you in many other ways. While it takes time to build a loyal fanbase, the result is worth waiting for. Make sure to keep this cycle in mind for your next music marketing strategy!

 

 

Music marketing strategy. K-Tune blog.

Music marketing dos and don’ts and what to do when nothing works.

Your music deserves to be heard. But in the world where everyone tries hard to conquer music marketing, it might be quite a challenge. Well-promoted tracks usually get all the attention, which is why all other records can easily get lost. If you feel like that might be the case with your music, you need a clear plan and music marketing strategy. 

 

No music is the same, and most of the time, you will need to tailor your music marketing approach. To help you with this, we came up with the list of dos and don’ts. They will give you suggestions on where to start and how to execute your music marketing strategy the right way.

A little bit of theory first, though. Engaging with your audience is the core of marketing and applies to every industry, and music marketing is no different. Even though a lot of people listen to music, most likely, they are not your audience. Before implementing your plan, you will need to do your homework and figure out who your potential listeners are and where to find them. Then, you will need to establish your online presence right where your audience is and then win them over with your ultimate music marketing plan.

 

DO social networking.

 

Most likely, the first thing that comes to mind when you hear marketing is social networks. Science proved that nine out of ten social media users do music-related activities on their social media apps. That sounds like a good start.

But even though two billion people are using Facebook daily, it does not necessarily mean they are your audience, and that you have to pour all your music marketing expenses into Facebook. 

Different people like different things. That goes for music genres and various social networks. Research what social networks are the most applicable to your audience and focus your music marketing efforts there. This will help a lot not to overspend on promotion and connect with your audience faster.

You can also check what campaigns work for musicians that have a similar style to yours. Facebook Ad Library is an amazing tool for that. It can show you ads and posts that are promoted by your favorite musicians on Facebook and Instagram.

Facebook Ads Library as music marketing tool - K-Tune blog

Instagram and Facebook ad by The Doors as seen in Facebook Ads Library

 

DO Twitter research.

 

Social networks can be used not only for your updates. Most of them, including Twitter, are powerful search tools, where you can find everything, including publications that will feature your music.

Getting featured in a magazine or a newspaper can help you to get noticed. If you appear in a digital publication, you will also get links to your channel, and this is how people can access and listen to what you do. 

While many magazines charge quite a lot for an article, there is a tool you can use to get there for free. A lot of journalists post requests as a hashtag on Twitter. Check #journorequest to see if there are requests regarding music or subscribe to JournoRequests and get entertainment requests straight to your email. 

 

K-Tune, Music marketing and PR

Daily email newsletter from JournoRequests with a selection of Twitter requests about music and entertainment industries.

 

 

DO something about your website.

 

While a lot of social networks allow you to create a personalized page, having your website can significantly help you to get discovered by your audience and what is also important, by music professionals. 

Even though all you want to do is to grow your fanbase, there is always a chance to get discovered and push your music to the next level, for example, through collaboration. Your website doesn’t have to be complicated, but it should serve its purpose – display your music as well as give website visitors the chance to learn more about you.

It is also good to have at least one channel that you can fully control yourself and website is that channel – you control your data and see the insights. You can also modify the way your site looks, so if you want to sell your merch later on – you can quickly implement that. 

 

DO search engine optimization.

 

Search Engine Optimization is vital for music marketing and allows pages to stand out in the pool of similar content. The key to that is using relevant to your audience and your content keywords. Make sure you use them on your website and blog posts. They will help you to be searchable by your audience.

Pay attention to the descriptions and tags you use on YouTube as well. YouTube Optimization algorithms can contribute to the visibility of your videos when done right. 

Connect your other channels. Ideally, all the networks should work jointly for your listener to quickly jump from one channel to another.

 

DON’T be spammy.

 

Don’t send cold messages to people who you think will like your music. Instead of sharing your music, you will end up looking like spam. Most likely your messages will end up in requests or spam folder. With an increasing number of online scams, social media services update their algorithms regularly, and due to this, cold messages will not be useful as a music marketing tactic.

 

DON’T promote every post.

 

Social media keep pushing to post promotion and advertising, but it does not mean you should promote every update you post. Even though it doesn’t violate policies, it can do more harm than good. If you are boosting your ideal audience, you will end up showing all of your posts in front of the same people again and again. Instead of doing that, you can select the one visually appealing post and focus your music marketing strategy on that. 

Another good idea for your music marketing is to promote two different posts. Then you can compare the results you reach with each of them. This way, you will be able to analyze which content works best for your audience. 

 

DON’T treat all channels equally.

 

There is a chance that over time the same people will follow you on all of your social channels. If they end up seeing the same content everywhere, they most likely will unfollow you on one or more channels. Post content that people would expect on specific platforms: visuals on Instagram, news on Twitter, music insights on Reddit.

 

Music marketing is all about reaching people who would like your music. Even though it is a hard thing to do, you can achieve good results if you think like your listener. Think of where they are, what they like, and how they search for their music. Think of what they are reading and feature an article there. Make sure to focus on DOs, but don’t forget about DON’Ts as well! 

 

 

Music making fears of musicians - K-Tune blog

Music-making fears and how to fight them.

Having fears about your life is natural, having fears in music-making is no different. Fear keeps us alert of what might happen and helps us to prepare for that. The crazy part starts when it takes all our thoughts and keeps us awake at night. Once it gets there, it affects all aspects of your life, including the music-making process.

 

Of course, fighting fears is easier in theory than on practice, we know that. But here we are to face seven the most common music-making worries of every music producer anyways. If you a professional, you probably can confirm that you’ve been there, done that. If you are amateur and semi-professional, you most likely can relate to some problems listed below.

 

Fear 1: Not being good at what you are doing

 

To all our fellow perfectionists, being as good as -insert your all-time favorite artist’s name here- and being not good at all are two different things. Your favorite artist or music producer has years of music-making behind their shoulders. It is not about any unique superpowers that allow learning everything in one week, month, or even a year. It takes time and a lot of it. For example, it took Chief of K-Tune Masters, Sinsadong Tiger, 20 years of hard work to become one of the top South Korean producers. The point is, we all start somewhere. Enjoy the ride and learn on the way!

 

Fear 2: Investing more money in music-making than getting back

 

Investing your money in music making software, music production tools, and other creative tools is inevitable. We live in a digital world, and spending money on digital services is a new norm. Since the music is progressing in a digital direction too, it is only reasonable to invest in services. It enables your music growth and keeps it up to date.

“What if I will end up investing without getting anything in return?”

We can hear your fear talking in your head. 

The fear is reasonable. Imagine investing everything you have into music-making. You would expect it to be working but instead, it brings no revenue.

With the paid services, however, you will know precisely when you pay and how much you pay. That helps you plan your budget ahead and never subscribe to something you can’t afford. Also, at first, you don’t need that fancy software because everyone else is using it, you need the one that is working for you. Learn first and then upgrade.

 

Fear 3: Hitting plateau

 

Just like in workouts, there is a point in your music-making journey when you hit a plateau, and it seems like you can’t figure out where to go next, and how to grow further. It is usually the point when you create this one song that is “the one,” and no other song is keeping up to it. 

“I wrote that one song, and everything else couldn’t compare to it.”

And here you are, thinking that nothing else you produce will ever be as good as this song. But this is not true and is proved by many music producers out there. What you need to do is to find new ways of producing, for example, you can collaborate with others to bring new elements to your music. 

 

Fear 4: Investing a lot of time and effort and fail anyways

 

This fear somehow derives from the worries above and usually presents itself as a “total failure,” when you feel like whatever you do doesn’t bring the results you expected to see, but brings the feeling that you fail at everything at once. What happens is you are making high demands of yourself. Your (and no one else’s for that matter) music-making journey doesn’t have a fixed and definite timeframe, and it is not a trip from point A to point B either. While some things you can plan like graduating from your music-related major within four years, other accomplishments might take longer than that. Even though there is no way to control everything that might or might not happen, what you can do is to be ready for ups and downs, and not to be too hard on yourself.

 

Fear 5: Your music will get lost in millions of other tracks on the internet

 

Thousands of music files are being uploaded daily on YouTube, SoundCloud, Spotify, iTunes – you name it. Feeling like your track will go straight to nowhere, and no one will ever find it, is quite common. But what you can do is to focus on another side of the coin. The uploaded track will be in the open for everyone to see, which increases the chances to get discovered. It is also will be there forever unless you delete it manually and sooner or later will find its listener. You can also help and speed up this process by following music marketing tips, which can significantly increase your music visibility and contribute to your fanbase growth.

 

Fear 6: No one will ever like your music

 

First of all, you should be your number one fan and liking your music. Even though appreciation of others and connecting with your audience is an essential part, without loving your music first, you will end up thinking that no one will like your music either. Winning your listener’s love might take time, but if you are consistent with what you are doing and distributing your content where others can access it, you will find your listener. It is also worth mentioning that tastes differ and if one person doesn’t like your music doesn’t mean that others won’t either.

 

Fear 7: No one will ever take you seriously

 

Are you very excited about what’s next to come for you in your music-making journey but have this one friend or family member who thinks that you are wasting your time and should be doing something else instead? You are not alone in this. This negative influence often comes from people who do not value music the same way you do. While we can’t stop talking to everyone who is not sharing our life views, we can change the way it affects our lives. Just do your thing and make sure someone’s judgment is not the only feedback you get.

Different phases lead to different fears that sometimes are hard to fight. Feeling that you will never succeed is only human, but it doesn’t mean that it will happen. It doesn’t have to define your music. Just keep your goal in mind and it will help you overcome the difficulties. Channel your fears into creating everyone’s next favorite music!

 

 

Music collaboration for amateurs and professional music producers

Music collaboration is an art. Be a part of it.

Music collaboration is an essential step in everyone’s music journey. Whether you are a self-starter who is slowly but surely engaging with the music industry or you are a professional with many years of experience, music collaboration can help you to grow further.

 

Music collaborations happen for many reasons. They also bring many benefits to the artists involved. While some of them are obvious, like “getting work done,” there are also hidden perks that can help you evolve as a music producer. We gave it a thought and listed three main situations when music collaboration would be helpful to both: amateur musicians and absolute pros. 

 

Hitting a dead end.

 

Music collaboration is, first of all, a creative process. It is a mix of inspiration and ideas of several artists. However, once in a while, we all hit the dead-end when the muse is not around. And there is nothing wrong with that. It is quite the opposite – you are not a machine, so producing high-quality content non-stop is impossible. That is why it is essential to get the inspiration back when it’s gone. There are many ways of doing that, and music collaboration is one of them. 

Here is why.

When collaborating with other musicians, you connect with like-minded people who most likely have been through a similar experience. There is a good chance that they will recommend something that will help you to get your creative spark back or at least will charge you with their vision that can be that one push to move you forward. 

 

Searching for the next career step.

 

We have all heard that networking is everything in the music industry, and without it making a career is pretty much impossible. But even knowing that, finding ways to connect with the right people is still hard. 

The Internet is slightly changing this paradigm, though. Music collaboration platforms, online songwriting camps, and music collaboration contests simplify networking and take your career to the next level. By joining them, you will have a chance to work with professionals, make a real input to future songs, and get feedback about your techniques. 

As we all can agree, honest, professional feedback is as crucial as other elements of career development. But, most of the time, it is our friends who are the first to listen to our new music. They usually don’t want to hurt our feelings or discourage us, which makes the real feedback hard to find. But look no further – music collaborations are here to solve this problem.

 

Finding the sound.

 

Finding your style and primary focus in the world of diverse music, genres, and trends is challenging. While you don’t always need to label your music and define it by the single style only, growing in a more specific direction can help you evolve.

Music collaboration with those who share similar styles, inspired by the same artists, or interested in the same genres, is an experience that will make you grow. Engaging with the industry pros will allow you to learn new techniques and find your musical vision. What is also essential it will introduce you to a new audience that will appreciate your sound. 

Needless to say, you also find long-term partners, friends, recognition, enlarge your fanbase, and it all through work with others. For what we know, teamwork is rewarding in many industries, but music collaboration goes to a whole new level. Try it and see for yourself!

 

 

Blockchain for music K-Tune

Blockchain is the next cure for music production problems.

Blockchain technologies keep storming finances and other industries of the online world. Yes, it is practically a revolution, and it will soon enough change the world as a whole.

 

Being such a massive technological shift, it inevitably affects every industry and business out there, and the music industry is no exception. The music industry has been suffering from a chronic lack of transparency, piracy issues, unfair distribution of royalties for decades. If there is a solution, then most likely it is blockchain.

Highly secure technology as blockchain can be that one cure for all the problems in the music industry.

Have you ever thought of what would the music production world look like if it was managed solely on the blockchain?

Let’s think about that.

 

Blockchain’s concept of privacy

 

One of the main factors defining the concept of blockchain is that even though it is private, it is still transparent. This trick became possible due to the absence of central authority behind the blockchain. It doesn’t belong to anyone, but every bit of information is securely encrypted and is virtually unchangeable.

So if the music production industry were blockchain-driven, we would have exchange music safely and without anyone to control it.

 

Blockchain vs. unfairness

 

Many actions can define piracy, but usually, it is a distribution of the content that does not belong to the distributor. On the blockchain, this gets impossible. Every file is assigned a unique ID that restricts downloads and copying of your content.
Each record also can store metadata containing ownership and rights information transparently. Ownership information simplifies the process of royalty distribution as well.

The main problem with royalties is that there is no central database of core information about original creators and owners. Even though the blockchain does not solve this problem entirely, it helps to see where the contents come from. If the music were stored on the blockchain, we would not worry about copying, and musicians would get their fair payments.

 

How about some insights?

 

What is also essential is that blockchain contributes to a direct relationship between music producers and consumers. Music producers can get direct compensations every time someone plays their song. You may say that it is already happening with popular music streaming services, but in fact, it is not. At least not if you look at it from the music producers’ angle.
Music producers don’t get insights into what is happening digitally to their product after they upload it to the streaming services. Also, the payment usually comes with inevitable delays, because it takes quite some time for agents to process it. In the world where music would be secured by blockchain, artists can get their payments faster and secure with smart contracts.

Even though blockchain may not fix all the music industry problems, it indeed can solve copyright, royalties, and payments issues. Over time it can become that one solution that can help to move the music industry forward. If the artists know what happens to content, rights, and receive fair payments, they will be more motivated to create music.